Meet Ghanaian Lifestyle Blogger and Digital Strategist, Maxwell Adjavon

Maxwell Adjavon, known professionally as iMullar is a Ghanaian Lifestyle blogger and digital strategist. He founded imullar.com, a lifestyle website and blog that primarily publishes news about lifestyle and fashion in general. He graduated from Kwame Nkrumah University of Science and Technology with a bachelor’s degree in Sociology.

While at KNUST, he was much sorting after in the field of social media marketing due to his ability to create content for clients and make go viral campaigns. He founded his own creative advertising agency, Urban Avenue weareurbanavenue to help change the face of digital marketing and advertising in Ghana.

He was the publicity head for the Republic Hall, KNUST from 2013 – 2017 which he coined the Hashtag #RepuHw to help communicate information about the week’s celebration to travelers from all over the country.




In 2016, He joined a multi-national award winning creative agency called bloom Interactive as a digital strategist bloom-interactive where he is bettering himself become a creative director. As a digital strategist, He has managed the social media platforms of the following brands; Club Beer, CloseUpGhana, Fan Maxx, Hõra and more


Life and career
Born in Asesewa in the Eastern region, Maxwell attended Kumasi Anglican Secondary in Kumasi, and became ranking member of the school’s cadet cop in 2012. After graduating from Kwame Nkrumah University of Science and Technology (KNUST) with a bachelor’s degree in Sociology, Maxwell is at Bloom Interactive for his National Service Secretariat (NSS) programme in Accra.



While at Bloom, he is still pursuing his passion imullar.com entertaining reader with juice and controversial contents. His writings about lifestyle and fashion are been published for international and national audience.

Maxwell is still bettering himself to become a creative director and lead his creative agency, Urban Avenue to make a difference in the world of Advertising and digital marketing. Mullar’s Urban Avenue has worked with hack lab, Plush lounge, Slydepay, Ringier, TisuGhana, NescafeAfrica, The Bacon Group, Blvck Republic, Kronik Media, Stanbic Bank, Djokoshop, my wedding ghana and Hora.
He’s ambition is become like Chuku Obii, A Creative director and one of the big shots in the blogging community.

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